Nate Wardwell

Product Marketing Manager

Nate Wardwell is a Product Marketing Manager with deep ties to Hightouch's customers, partners, and the broader Martech community. Prior to Hightouch, Nate led product teams at B2C publishing companies, including a stint at one of Hightouch's earliest customers, Red Ventures. Outside of work, Nate loves to garden, spoil his rescue dogs, and get humbled by his mother-in-law on the pickleball court.

Written by Nate Wardwell:

Sep 9

A practical blueprint for turning AI into marketing impact

How Snowflake and Hightouch are putting customer data and AI to work across the marketing lifecycle, from insight to execution to measurable revenue.

Jun 9

Introducing Hightouch for Google Cloud's borderless Lakehouse

Hightouch’s marketing platform is built natively on Google’s open Iceberg Lakehouse

Dec 18

Learn from our favorite 2025 campaigns like “Spotify Wrapped”

Get inspired by brands that shared usage with their customers this year to deepen loyalty and engagement.

Nov 4

The data warehouse powers the best AI

Today’s launch of Snowflake CoWork exemplifies the potential of AI that’s powered by your complete data.

Aug 26

Hightouch named a Strong Performer in The Forrester Wave™: Customer Data Platforms for B2B report

This is Hightouch’s first time being evaluated for The Forrester Wave–and we're thrilled by the recognition.

Aug 11

The CDP that works for streaming entertainment: Why Composability is the best answer to VPPA laws

VPPA has made life difficult for streaming companies. The Composable CDP provides a new way to enable compliant personalization.

Jul 23

Move from risk to revenue: Consent management with OneTrust and Hightouch

Learn how OneTrust and Hightouch centralize enterprise consent management in the data warehouse—and enforce it across the rest of the business.

Jun 30

How to merge offline customer behaviors with online identities

One of the most common use cases for identity resolution is one of the trickiest: bridging the gap between offline and online interactions.

Apr 29

Should you build audiences and journeys in upstream or downstream tools?

Most marketing tools have audience and journey builders. How should you decide where to create your campaign logic?

Apr 3

Upgrade your loyalty program into a key revenue driver

Read on for a framework for making your loyalty program more impactful, and the technology that turns that framework into action.

Mar 10

Introducing Golden Record: Solve identity for marketing and AI

Golden Record lets you create a complete and trusted Customer 360 to power marketing and AI agents.

Mar 3

What is Identity Resolution? And how does it work?

Learn how to create a 360-degree view of your customer by stitching user profiles together into a unified customer profile with Hightouch's customer data platform.

Nov 25

Power Reddit Ads with Hightouch

Target your customers and track conversion events by activating your first-party customer data on Reddit Ads. No engineering required to reach the right audiences and measure campaign performance.

Nov 18

Your ActionIQ escape plan

Having trouble getting value from ActionIQ? Get unstuck: this guide gives you an exit strategy.

Nov 5

A real holiday miracle: self-serve data for every marketer

It’s the busiest time of year. Marketers need to be able to self-serve access and action from their data, now more than ever.

Sep 12

The hunt for a CDP that’s actually “zero-copy”

Salesforce Data Cloud falls far short of its promise to use your data without copying it.

Aug 21

Introducing Hightouch’s Privado integration: enable proactive privacy

Privado provides full personal data visibility and privacy governance across the tech stack.

Aug 15

The rise of the I-beam marketer

Self-serve tooling created a boom of full-stack and T-shaped marketers. Modern marketers now also need a strong data foundation.

Aug 7

Power real-time uses cases from Google Cloud’s BigQuery with continuous queries

Announcing our integration with BigQuery continuous queries

May 22

Feature spotlight: building journeys in Hightouch

Marketers use Hightouch to build flexible, cross-channel journeys powered by all of their data.

May 6

Introducing Hightouch’s Kameleoon integration

Power experimentation and personalization with all of your customer data

May 2

Introducing Hightouch’s Attio integration

Power Attio, the next-generation CRM, with your full data from the warehouse.

Apr 24

No more silos: act on all your data with Hightouch and HubSpot

Take action on customer data insights and incorporate customer trends into every aspect of your go-to-market strategy by connecting Hightouch & HubSpot.

Apr 10

Enterprise-ready on day 1

Hightouch makes it easy for any company to govern its data and manage how employees put it to work.

Apr 9

Announcing Hightouch's Common Room integration

Power a unified view of your customer with Hightouch's CDP to automate personalized actions using every signal across product, CRM, website, social, community, and more.

Mar 12

How Knock uses Hightouch’s HTTP Request destination to power notifications

Knock has made it easy to send notifications from the data warehouse by using our flexible and customizable HTTP Request Destination.

Feb 14

Introducing event streaming: sync data to tools in real-time

It’s easier than ever to forward real-time behavioral event data directly to downstream destinations.

Feb 13

Announcing Hightouch’s data clean room solution with Google Cloud’s BigQuery

Make the most of your advertising data with Hightouch and BigQuery.

Jan 9

Announcing Hightouch’s new Planhat integration

We’re making it easier than ever to build a culture of customer success with all of your data.

Jan 3

Is your CDP holding you back? Signs you should move on

Regardless of your past investments, Customer Data Platforms often fail to meet your needs. It may be time to explore a new approach.

Dec 19

Announcing our Metaplane integration: observability across the tech stack

Metaplane helps users proactively understand when data issues arise

Nov 29

Boost match rates to Conversion APIs

Enrich your conversion signals to maximize your return on advertising spend.

Nov 14

Introducing Data Contracts: collect events correctly the first time

Never collect bad data again. Data contracts help you collect the behavioral customer data you need.

Nov 13

Announcing Hightouch’s connection to Nextdoor’s Conversion API

Power Nextdoor’s Conversion API with all of your company’s data to improve attribution and advertising strategies.

Nov 13

Announcing Hightouch’s new StackAdapt integration

Hightouch teamed up with StackAdapt to allow advertisers to synchronize their data with StackAdapt to enhance programmatic advertising campaigns.

Nov 9

Introducing Hightouch’s newest data source: Teradata

Activate your Teradata Vantage data to drive personalized customer experiences across your marketing channels.

Nov 6

What is Marketing Mix Modeling (MMM)?

Learn everything you need to know about optimizing your ad spend with marketing mix modeling.

Oct 24

Boost match rates for B2B advertising

Companies that collect business emails struggle to target customers on most ad and social platforms. We’ve bridged that gap.

Oct 5

Feature release: protecting data-driven operations at scale

Hightouch’s new app homepage makes identifying and resolving data issues easy. Never disrupt revenue again.

Sep 26

Splits: run omnichannel experiments from the warehouse

Enable randomized, multivariate testing across every marketing channel with no-code tools built for marketers.

Sep 15

Announcing Hightouch’s new Rockerbox integration: marketing attribution made easy

Power Rockerbox with all of your company’s data to measure the impact of your marketing campaigns.

Aug 9

Announcing Hightouch’s new Insider integration

Enrich Insider with all of your company’s data to power individualized customer experiences across channels.

Aug 9

Hightouch joins the LinkedIn Marketing Partner Program

Power advertising campaigns on LinkedIn with your first-party data

Jul 26

Announcing The Trade Desk integration: powering programmatic advertising with first-party data

Use Hightouch to update The Trade Desk with data from the warehouse to increase ROAS

Jun 27

Introducing: Hightouch Environments

Never make a mistake in production again. We’re enabling companies to test and manage sync and model changes more flexibly than ever.

Jun 6

Essential Apps for Marketers: Hightouch & HubSpot

Hightouch enables you to enrich HubSpot with customer data and transform your marketing.

May 30

What is entity resolution?

Learn why and how you should deduplicate and consolidate data for the key concepts that drive your business.

May 9

The most powerful audience builder just got even better

Announcing a new and improved audience builder to empower marketers to build and activate audiences directly from the data warehouse to any business tool.