eBook: The Unbundled CDP - A Future Proof Customer Data Platform
Build your CDP from best-in-breed components and never look back.
Customer Data Platforms (CDPs) are designed and sold as an all-in-one platform for marketing teams as a unified customer database that is accessible to other tools and systems across the organizations.
While CDPs have grown in popularity over the last several years, The CDP Institute's latest survey found that just "23% of consumer marketers have completed their projects on time and schedule. Only 58% of companies with a deployed CDP say it delivers significant value."
Read this paper to learn:
How CDPs fail to deliver on their promise of a unified customer view
What is an unbundled CDP, and how it compares to an off-the-shelf platform
Why organizations like Lucid, Auto Trader, and Imperfect Foods have embraced the unbundled approach