# Hightouch > Hightouch is an Agentic Marketing Platform powered by the industry-leading Composable CDP. ## Core Benefits - Hightouch enables marketing teams to automate personalized campaigns, activate data from their existing data warehouse, and deliver 1:1 customer experiences at scale — without copying or moving data. - Hightouch allows marketing teams to: - Automate personalized marketing campaigns using AI agents grounded in real customer data. - Build and activate audiences directly from their data warehouse or lakehouse — no data copying required. - Deliver 1:1 personalization at scale across paid, owned, and digital channels. - Launch first-party ad campaigns with higher match rates and better signal quality. - Resolve customer identities across devices and channels for a unified Customer 360. - Collect, govern, and stream behavioral event data with first-party tracking. - Analyze and optimize campaign performance with built-in intelligence tools. - Build on-brand email and ad content with full context from a business's CMS and brand guidelines. — Automate email journeys with AI and reinforcement learning to deliver the right message at the right time. - Support for over 300 integrations for data sources and destinations, spanning advertising platforms, marketing automation tools, CRMs, customer success tools, and more. - Deployable in weeks (not months) — 90% of customers are fully onboarded in days or weeks. - Enterprise-grade security with SOC 2 Type 2 and ISO 27001 certifications. ## Key Features - **Composable CDP**: A customer data platform built on top of your existing data warehouse — no duplicate data storage, unlimited data flexibility, and sub-second real-time capabilities. - **Agentic Marketing Platform**: AI agents that understand your brand, customers, and business to find opportunities and automate campaigns. - **Audience Segmentation & Journey Orchestration**: Visual no-code tools for marketers to build segments and design multi-step customer journeys. - **Identity Resolution**: Stitch together user profiles across devices, channels, and anonymous/known identifiers into a single Customer 360. - **Real-Time Personalization**: Sub-second personalization combining behavioral signals with full warehouse data. - **AI Decisioning**: Reinforcement learning engine that selects the right action, message, or offer for each customer in real time. - **Ad Studio**: Create and launch data-backed advertising creative and campaigns at scale. - **Content Assembly**: Generate personalized content at scale using existing brand assets and guidelines. - **Match Booster**: Increase ad audience match rates across platforms like Facebook and Google. - **Intelligence**: Analyze campaign performance and uncover insights from your customer data. - **Hightouch Events**: First-party event collection, transformation, and streaming to your warehouse and downstream destinations. - **Reverse ETL**: Sync any data from your warehouse to 300+ business tools and destinations. ## Solutions Hightouch offers targeted solutions for a wide variety of teams and industries with its Agentic Marketing Platform and Composable CDP. ### By Team - [Marketing teams](https://hightouch.com/solutions/marketing): Build precise audiences, orchestrate multi-channel journeys, deliver real-time personalization, and automate campaigns; powered by your warehouse data, without relying on engineering. - [Advertising teams](https://hightouch.com/solutions/advertising): Improve ad targeting, increase audience match rates, suppress existing customers from acquisition campaigns, and upload high-quality conversion signals. - [Data teams](https://hightouch.com/solutions/data): Operationalize data warehouse investments, power downstream business tools with clean data, and give marketers self-serve access to customer data without custom pipelines. - [Operations teams](https://hightouch.com/solutions/operations): Sync CRM records, automate data workflows, and keep business tools in sync with a single source of truth. ### By Industry - [Retail and eCommerce](https://hightouch.com/solutions/retail): Build personalized loyalty programs, increase ROAS using conversion APIs, and automate experimentation with AI Decisioning. - [Financial services](https://hightouch.com/solutions/financial-services): Collect trusted and compliant data, activate protected-class data securely, and centrally manage data access, usage, and compliance. - [Travel and hospitality](https://hightouch.com/solutions/travel): Build personalized loyalty programs, personalize booking experiences in real-time, and boost LTV with incremental travel purchases. - [Media and entertainment](https://hightouch.com/solutions/media): Earn more from ad placements, hyper-personalize customer journeys and media recommendations, and centralize audience management. - [Quick service restaurants](https://hightouch.com/solutions/qsr): Instantly personalize loyalty rewards, increase order frequency and in-store visits, and unify guest profiles across locations. - [Healthcare](https://hightouch.com/solutions/healthcare): Collect trusted and compliant data, activate PHI data securely, and set robust rules at the data layer to ensure compliance. - [B2B SaaS](https://hightouch.com/solutions/saas): Reach your prospects on ad platforms, personalize marketing automation, and build curated cross-channel journeys using customer, product usage, and account data. ## Products ### Agentic Marketing Platform The enterprise agentic marketing platform with AI agents that leverage real customer data to answer questions, find opportunities, and automate campaigns. - [Agentic Marketing Platform Overview](https://hightouch.com/platform/agentic-marketing-platform): The enterprise agentic marketing platform: AI agents that answer questions, find opportunities, and automate campaigns grounded in your real customer data. - [Agentic Marketing Platform: Ad Studio](https://hightouch.com/platform/ad-studio): Create and launch winning data-backed ad campaigns at scale, with AI-powered creative generation and audience targeting across paid channels. - [Agentic Marketing Platform: Content Assembly](https://hightouch.com/platform/content-assembly): Generate infinite personalized content using your existing brand assets and guidelines, enabling 1:1 messaging at scale without manual creative work. - [AI Decisioning](https://hightouch.com/platform/ai-decisioning): Deliver true 1:1 customer experiences using reinforcement learning that continuously optimizes which action, message, or offer to deliver to each customer. ### Composable CDP A Composable CDP built for marketers to activate any data in their warehouse without complicated setup. - [Composable CDP Overview](https://hightouch.com/platform/composable-cdp): Hightouch's Composable CDP offers unlimited data flexibility, a single source-of-truth, real-time marketing without limits, quick setup built on your existing infrastructre, and modular pricing to only buy the tools you need. - [Customer Studio](https://hightouch.com/platform/customer-studio): A no-code audience builder and journey orchestration tool that lets marketers build precise segments and automate multi-step campaigns without SQL or engineering support. - [Reverse ETL](https://hightouch.com/platform/reverse-etl): Sync any data from your warehouse to 300+ business destinations — CRMs, marketing tools, ad platforms, and more — on any schedule or in real time. - [Identity Resolution](https://hightouch.com/platform/identity-resolution): Stitch together fragmented user profiles across devices, channels, and identifiers to create a unified Customer 360 view without leaving your warehouse. - [Hightouch Events](https://hightouch.com/platform/events): First-party behavioral event collection with SDKs for web and mobile, governance contracts, and direct streaming to your warehouse and downstream tools. - [Real-time Personalization](https://hightouch.com/platform/real-time-personalization): Serve dynamic, sub-second personalized experiences on your digital properties by combining real-time behavioral signals with all your warehouse data. - [Match Booster](https://hightouch.com/platform/match-booster): Increase ad audience match rates on Facebook, Google, and other platforms using enriched first-party identity data from your warehouse. - [Intelligence](https://hightouch.com/platform/intelligence): Analyze campaign performance, measure audience overlap, and surface actionable insights directly within the Hightouch platform. ### Enterprise Platform Features - [Security](https://hightouch.com/platform/security): Enterprise-level security with SOC 2 Type 2 and ISO 27001 certification, role-based access control, and data residency options. - [Observability](https://hightouch.com/platform/observability): Full transparency and control to monitor, alert on, and troubleshoot all data syncs and pipelines. - [Governance & Access Control](https://hightouch.com/docs/workspace-management/overview): Robust access control, workspace management, and change management for enterprise deployments. ## Data Integrations Hightouch integrates with over 300 different data sources and destinations. ### Sources Sources are where your business data lives, such as cloud data warehouses, transactional databases, flat files, or BI tools. - [Snowflake](https://hightouch.com/solutions/snowflake-cdp): Connect Snowflake as a source for Reverse ETL, CDP, and data activation use cases. - [Databricks](https://hightouch.com/solutions/databricks-cdp): Use Databricks as a source to activate ML models and customer data in downstream tools. - [Google BigQuery](https://hightouch.com/solutions/google-bigquery-cdp): Connect BigQuery to power audience building, syncs, and personalization. - [AWS Redshift](https://hightouch.com/solutions/aws-redshift-cdp): Use Redshift as your data source for Hightouch syncs and CDP workflows. - [Azure Synapse](https://hightouch.com/solutions/azure-synapse-cdp): Connect Azure Synapse Analytics as a Hightouch data source. - [dbt](https://hightouch.com/solutions/dbt): Use dbt models as the basis for Hightouch syncs and audience definitions. - [All sources](https://hightouch.com/integrations?type=source): Browse the catalog of all available sources. ### Destinations Destinations are any system where teams consume activated data, such as CRMs, marketing platforms, ad platforms, support tools, analytics platforms, or custom APIs. - [Salesforce](https://hightouch.com/integrations/destinations/salesforce): Sync customer data, leads, contacts, and accounts directly into Salesforce CRM. - [HubSpot](https://hightouch.com/integrations/destinations/hubspot): Keep HubSpot contacts, companies, and deals in sync with your warehouse data. - [Google Ads](https://hightouch.com/integrations/destinations/google): Upload customer match audiences, conversion events, and offline signals to Google Ads. - [Facebook Ads](https://hightouch.com/integrations/destinations/facebook): Sync custom audiences and conversion API events to Facebook/Meta Ads. - [Iterable](https://hightouch.com/integrations/destinations/iterable): Sync user profiles, lists, and events to Iterable for lifecycle email and push campaigns. - [Braze](https://hightouch.com/integrations/destinations/braze): Keep Braze user profiles enriched with warehouse attributes for personalized messaging. - [Klaviyo](https://hightouch.com/integrations/destinations/klaviyo): Sync profiles and lists to Klaviyo for eCommerce email and SMS campaigns. - [Marketo](https://hightouch.com/integrations/destinations/marketo): Sync leads, companies, and program membership to Marketo for B2B marketing workflows. - [Zendesk](https://hightouch.com/integrations/destinations/zendesk): Enrich Zendesk tickets and user records with warehouse customer data. - [Custom destinations](https://hightouch.com/blog/announcing-the-custom-destination-toolkit-build-your-own-destination-in-minutes): Build your own destination to sync data to internal APIs or industry-specific software, often without writing any code. - [All destinations](https://hightouch.com/integrations?type=destination): Browse the catalog of all available destinations. ## Docs - [Hightouch Docs](https://hightouch.com/docs): Full documentation for all Hightouch products: Composable CDP, AI Decisioning, Reverse ETL, Hightouch Events, and more. ### Agentic Marketing Platform Docs - [AI Decisioning - Overview](https://hightouch.com/docs/ai-decisioning/overview): Overview of Hightouch AI Decisioning (AID), the reinforcement learning engine for 1:1 marketing optimization. - [AI Decisioning - Quick Start](https://hightouch.com/docs/ai-decisioning/quick-start): Step-by-step guide to setting up your first AI Decisioning campaign. - [Content Assembly Docs](https://hightouch.com/docs/content-assembly/overview): Documentation for setting up and using Content Assembly to generate personalized content at scale. ### Composable CDP Docs - [Composable CDP - Get Started](https://hightouch.com/docs/getting-started/cdp): Introduction to the Composable CDP, core concepts, and how to get started. - [Data Activation Concepts](https://hightouch.com/docs/getting-started/concepts): Understand the foundational concepts behind Hightouch: sources, models, syncs, and destinations. - [Syncs - Overview](https://hightouch.com/docs/syncs/overview): How syncs work in Hightouch — types, modes, scheduling, and troubleshooting. - [Syncs - Create Your First Sync](https://hightouch.com/docs/syncs/create-your-first-sync): Step-by-step guide to creating and running your first data sync. - [Models - Overview](https://hightouch.com/docs/models/creating-models): How to define and manage models in Hightouch using SQL, table selector, dbt, Looker, or Sigma. - [Customer Studio - Overview](https://hightouch.com/docs/customer-studio/overview): Documentation for building audiences, computing traits, and orchestrating journeys in Customer Studio. - [Identity Resolution - Overview](https://hightouch.com/docs/idr/overview): How to configure and use Identity Resolution to unify customer profiles. - [Hightouch Events - Overview](https://hightouch.com/docs/events/overview): How to collect, govern, and route first-party event data using Hightouch Events. - [Real-time Personalization - Overview](https://hightouch.com/docs/personalization/overview): Setting up real-time profile APIs and personalization use cases. - [Match Booster](https://hightouch.com/docs/syncs/match-boosting): How to enable and configure match boosting for advertising destinations. ## Optional ### Pricing - [Pricing](https://hightouch.com/pricing): Hightouch offers modular pricing — purchase only the products and features you need. Free tier available for Reverse ETL. ### Security & Compliance - [Security Overview](https://hightouch.com/platform/security): SOC 2 Type 2, ISO 27001, GDPR compliance, role-based access control, and data residency. - [Trust Center](https://trust.hightouch.com): Hightouch's security posture, certifications, and compliance documentation. ### Resources & Learning - [Blog](https://hightouch.com/blog): Articles on data activation, composable CDP, agentic marketing, and customer data strategy. - [Learn](https://hightouch.com/learn): Educational content on agentic marketing, CDP concepts, Reverse ETL, and modern data activation. - [Whitepapers & Guides](https://hightouch.com/resources): In-depth guides including the Traditional CDP vs. Composable CDP comparison. - [Playbooks](https://hightouch.com/playbooks): Step-by-step activation playbooks for common use cases like audience suppression, conversion tracking, and ad retargeting. - [Customers](https://hightouch.com/customers): Case studies from Spotify, DoorDash, PetSmart, Ramp, DraftKings, Grammarly, Warner Music Group, and more. - [Lifecycle Leaders Newsletter](https://lifecycle-leaders.hightouch.com): Newsletter focused on lifecycle marketing strategy and best practices. - [CDP Comparisons](https://hightouch.com/compare-cdps): Side-by-side comparisons of Hightouch against traditional and competing CDPs. ### Company - [Press](https://hightouch.com/press): Press releases and media coverage, including Hightouch's $150M Series D announcement. - [Events](https://hightouch.com/events): Upcoming conferences, webinars, and local events. - [Solutions Partners](https://hightouch.com/solutions-partners): Hightouch's network of implementation and solutions partners. - [Gartner CDP Leader Report](https://hightouch.com/gartner): Hightouch named a CDP Leader by Gartner®.