Why AI agents for marketing require more than just LLMs
Reinforcement learning agents offer crucial advantages for scaling personalized marketing.
Dec 5
2024 Rewind: the year enterprises embraced Composable CDPs and AI Decisioning
Our customers drove us to new heights in a record-breaking year. We couldn’t be more grateful.
Dec 3
Metadata matters: Building data trust with Databricks Unity Catalog
Business teams need to understand their data to use it effectively. Hightouch’s integration with Databricks Unity Catalog bridges the data-business divide.
Dec 2
The Best AI Decisioning Use Cases
Discover how AI Decisioning uses machine learning to deliver hyper-personalized customer experiences at scale—transforming how businesses drive engagement, retention, and revenue.
Nov 25
Power Reddit Ads with Hightouch
Target your customers and track conversion events by syncing data from your data warehouse to Reddit, via the Reddit Ads API.
Nov 20
What are AI agents—and why should marketers care?
A practical explainer of AI agents and why we see them as the future of personalized marketing.
Nov 19
Deploying a scalable multi-region and multi-brand CDP with Hightouch
Traditional CDPs require multiple instances for different regions and brands, but Hightouch offers a streamlined solution by leveraging your existing data warehouse for data management and governance.
Nov 18
Your ActionIQ escape plan
Having trouble getting value from ActionIQ? Get unstuck: this guide gives you an exit strategy.
Nov 14
Last-minute strategies to enhance media performance during a busy holiday season
How to increase ROAS and revenue during the holiday season, without making any significant changes to media plans, creative strategies, or budgets.
Nov 5
A real holiday miracle: self-serve data for every marketer
It’s the busiest time of year. Marketers need to be able to self-serve access and action from their data, now more than ever.
Nov 1
What is AI Decisioning?
Find how AI Decisioning can autonomously run experiments to deliver the best possible customer experiences at a scale not achievable by human intervention.
Oct 24
Free CDP RFP template: streamline your vendor evaluation
Building a tailored CDP RFP is key to choosing the right platform for your business. Use our free template and evaluation framework to focus on the most important features and values for your goals.
Oct 23
Checkmate: the power of AI Decisioning in marketing
A new wave of AI is mastering marketing’s infinite game
Oct 23
Introducing Hightouch for CTV
A simple, fast, and affordable solution for first-party targeting and measurement across a fragmented CTV ecosystem.
Oct 22
What Is A Retail Media Network?
Learn why companies are using a retailer’s retail media network as an effective way to reach new customers.
Oct 22
What is Retail Media?
Learn why companies are turning to retail media to monetize their first-party data and power advertising for brands.
Oct 17
Predictable, painless, powerful: How to migrate to Hightouch Events
A step-by-step plan to making your event collection migration seamless
Oct 9
An architecture blueprint for retail media network success
How to build a monetizable and measurable retail media network with your existing first-party data investments.
Oct 2
Welcoming Josh Kanagy, our new Head of Revenue
As we double our customer base, we’re doubling down on our most important asset: our people
Oct 1
AI transformed advertising—now it’s coming for marketing
A new wave of AI capabilities is pushing beyond the confines of paid media, set to automate and optimize all facets of marketing.
Sep 12
The hunt for a CDP that’s actually “zero-copy”
Salesforce Data Cloud falls far short of its promise to use your data without copying it.
Sep 10
Why a traditional CDP couldn’t handle our subscription data at FabFitFun
Traditional CDPs don't cut it for subscription businesses. Here's why we chose Hightouch.
Sep 10
Why we transitioned to Hightouch at WeightWatchers
For years, we relied on a legacy data onboarding tool. Recently, we migrated to Hightouch and saw huge improvements for a fraction of the cost. Here's everything I learned...
Sep 5
Maximizing reach while minimizing risk: improvements to Customer Studio
We’ve made audience creation in Customer Studio more powerful and precise with new options and data governance features.
Sep 4
Real-time in the Composable CDP
Competitors claim that Composable CDPs can’t solve real-time use cases. It’s time to bust that myth.
Sep 3
Should you be migrating to an Iceberg Lakehouse?
Apache Iceberg might be the coolest topic in data right now. When should your organization seriously consider migrating?
Aug 27
Introducing AI Decisioning
Our biggest product yet. Test everything, everywhere, all at once—powered by your complete data and AI.
Aug 22
What is a Demand-Side Platform?
Learn how to use DSPs to unlock programmatic bidding across any ad network.
