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  "title": "Pricing | Hightouch",
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  "text": "Easy to predict pricing\n\n# Only pay for what you use\n\n## Agentic Marketing Platform\n\nPlans for teams looking to bring AI into their lifecycle and advertising marketing workflows.\n\nGet a demo\n\nFlexible and scalable usage based pricing to meet your growth needs.\n\nProduct features\n\n[Ad Studio](https://hightouch.com/platform/ad-studio)[Lifecycle Studio](https://hightouch.com/platform/lifecycle-studio)[AI Decisioning](https://hightouch.com/platform/ai-decisioning)\n\nIncluded\n\n- Pre-set amount of monthly personalized actions\n- Integrations with any marketing platform\n- Enterprise security\n- Observability features\n\n## Composable CDP\n\nPlans for teams looking for a full Customer Data Platform solution or a la carte CDP functionality.\n\nGet a demo\n\nComposable and usage based pricing to ensure you only pay for what you need.\n\nProduct selection\n\n[Reverse ETL Platform](https://hightouch.com/platform/reverse-etl)[Hightouch Events](https://hightouch.com/platform/events)[Customer Studio](https://hightouch.com/platform/customer-studio)[Real-time Personalization](https://hightouch.com/platform/real-time-personalization)[Identity Resolution](https://hightouch.com/platform/identity-resolution)[Match Booster](https://hightouch.com/platform/match-booster)\n\nIncluded\n\n- Unlimited user seats\n- Premium extensions\n- Advanced observability\n- Enterprise security\n- Advanced access management\n- Dedicated expert support\n- Custom SLAs\n- Data Agents\n\n## Basic Reverse ETL\n\nFor teams with limited use cases who want to get started with the free tier Reverse ETL Platform.\n\n[Get started](https://app.hightouch.com/login)\n\nIncluded\n\n- Up to 2 active syncs\n- Unlimited destination count\n- Unlimited user seats\n\nThe world’s most innovative companies choose Hightouch\n\n[](https://hightouch.com/customers)[Read case studies](https://hightouch.com/customers)\n\n## Pricing built to scale with your business\n\n### Composable\n\nMix and match products to create a solution tailored to your specific needs. Only pay for what you use. No wasted spend on features you don’t need.\n\n### Usage-based\n\nGet charged based on actual usage. No MTU (Monthly Tracked Users) limits, and no caps on sources, destinations, or user seats.\n\n### Economies of scale\n\nAs your usage grows, your unit costs shrink. Our pricing is designed to scale with you, delivering more value as your business expands.\n\n“ One of the big value props of Hightouch is **time-to-value.** We’ve seen a lot of value very quickly. ”\n\nNatalie Miles , Head of Marketing Technology and Personalization at Chime\n\n## Features included in Customer Data Platform and AI Decisioning Plans\n\n### Full observability\n\n#### Observability features included\n\n- Live debugger\n- Custom alerting (by sync)\n- Test runs (test-a-row)\n- In-app sync logs\n- Basic alerting\n- Warehouse sync logs\n\n#### Sync planning and caching methods included\n\n- Run on Hightouch\n- Run on your warehouse\n- Run on your custom storage\n\n### Enterprise-level security\n\n#### Security, privacy certifications and features\n\n- ISO 27001 Certified\n- SOC 2 & SOC 3 Compliance\n- HIPAA Compliance\n- GDPR Compliance\n- Deployment in EU region\n- Deployment in multiple regions\n- SSH tunneling\n- Custom Security Review (BAA, DPA, full SOC2 report)\n\n#### Access management features\n\n- Role-based access control\n- Label-based access control\n- Google and Azure SSO\n- SAML SSO (Okta, Azure AD, OneLogic, etc.)\n\n#### Platform management features\n\n- Git version control\n- Approval flows\n- Audit logs\n- Resource API\n\n### Support and security\n\n#### Support\n\n- Dedicated shared Slack\n- Dedicated CSM\n- White glove onboarding\n- Dedicated services\n- Dedicated solutions architect\n\n#### Service-level agreements (SLAS)\n\n- Custom product uptime SLA\n- Custom support SLA\n- Email & Slack Support\n\n### Premium extensions\n\n#### dbt model selector (git rep)\n\n#### dbt Cloud sync scheduler\n\n#### Fivetran sync scheduler\n\n#### Looker model selector\n\n#### Tableau integration\n\n#### Sigma workbook integration\n\n## Frequently asked questions\n\n### What is a destination?\n\nA destination is any of the 300 + integrations that Hightouch lets you sync data to. Multiple instances of the same destination will only be counted once. Read [our documentation](https://docs.hightouch.com/pricing/ss-pricing) to learn more about [what counts as a destination](https://docs.hightouch.com/pricing/ss-pricing).\n\n### What is a source?\n\nA source is wherever business data is stored. The most frequently used sources include data warehouses like Snowflake and Google BigQuery. Sources can also be databases, CSV files, SFTP, or BI tools.\n\n### Do I need to have a customer data platform to use AI Decisioning?\n\nNo, all of our products are composable and can be purchased separately.\n\n### What if I have a billing-related question?\n\nFor questions related to payments processing, invoices, overages, or any other billing-related topics, please email us at accounting@hightouch.com.",
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      "level": 1,
      "text": "Only pay for what you use"
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      "text": "Agentic Marketing Platform"
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      "text": "Composable CDP"
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      "level": 2,
      "text": "Basic Reverse ETL"
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      "text": "Pricing built to scale with your business"
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      "level": 3,
      "text": "Composable"
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      "level": 3,
      "text": "Usage-based"
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      "level": 2,
      "text": "Features included in Customer Data Platform and AI Decisioning Plans"
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      "text": "Tableau integration"
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      "text": "What is a destination?"
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      "level": 3,
      "text": "Do I need to have a customer data platform to use AI Decisioning?"
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