AI Marketing,
on your terms.
Join us for a candid, practical exchange of innovative data and AI practices that can transform your marketing.
Event details
Reframe is a one-day event series for marketing leaders who are done speculating about AI and want to see what’s actually working. No theory, just real workflows and playbooks from teams shipping AI that’s redefining their marketing.
The agenda
September 1
Breakfast & registration
Welcome remarks
- Lizzie Cantor, Hightouch
Industry keynote: Jeff Canada and Tejas Manohar
- Jeff Canada, Marketing Ops Lead at OpenAI
- Tejas Manohar, Founder & Co-CEO at Hightouch
Hightouch keynote: What it actually takes to reinvent marketing with AI
- Tejas Manohar, Founder & Co-CEO at Hightouch
The power (half) hour: Fast friends
Roundtable: Real talk, real fixes
Lunch
Grounded product session: How MoneyLion goes from campaign idea to launch in a day
- Peter Grimm, Head of MarTech at MoneyLion
Why your AI keeps making the wrong decision with the right data
Break
Executive coaching: How to communicate like a CEO
- Mudit Yadav, Stand and Deliver
Closing remarks
- Lizzie Cantor, Hightouch
Cocktail reception
September 30
Breakfast & registration
Welcome remarks
- Rachel Goldberg Peralta, Hightouch
Industry keynote: AI meets the art of marketing and the science of analytics
- Avinash Kaushik, Brand Strategy & Marketing Transformation Consultant at Coach and Kate Spade
Hightouch keynote: What it actually takes to reinvent marketing with AI
- Tejas Manohar, Founder & Co-CEO at Hightouch
Hightouch AMA: Burning questions about Hightouch and the state of AI in marketing
- Tejas Manohar, Founder & Co-CEO at Hightouch
Break
The power (half) hour: Fast friends
There are too many great people here. You can’t leave Reframe without really getting to know them.
Lunch
Roundtable: Real talk, real fixes
Everyone’s got a challenge they’re grappling with. In this activity, we’ll guide everyone in surfacing one of those issues, connecting with their peers, and walking away with thoughtful, practical solutions.
From insight to impact
- Lindsey Allison, Director, Growth Marketing at Fullspan Health
- Bosley Jarrett, Senior Director at Fullspan Health
Break
Why your AI keeps making the wrong decision with the right data
- Luke Ambrosetti, Principal Industry Architect, Marketing/Advertising at Snowflake
- Ryan Watson, Retail, CPG & Travel/Hospitality at Snowflake
Break
Executive coaching: How to communicate like a CEO
- Rebecca Hirota, Director at Stand and Deliver
Closing remarks
- Rachel Goldberg Peralta, Hightouch
Cocktail reception
October 8
Breakfast & registration
Welcome remarks
- Rachel Goldberg Peralta, Hightouch
Hightouch keynote: What it actually takes to reinvent marketing with AI
- Kashish Gupta, Founder & Co-CEO at Hightouch
Hightouch AMA: Burning questions about Hightouch and the state of AI in marketing
Break
An end-to-end walkthrough of the Hightouch Agentic Marketing Platform
- Peter Oleson, Sr. Solutions Engineer, Enterprise at Hightouch
The power (half) hour: Fast friends
There are too many great people here. You can’t leave Reframe without really getting to know them.
Lunch
Roundtable: Real talk, real fixes
Everyone’s got a challenge they’re grappling with. In this activity, we’ll guide everyone in surfacing one of those issues, connecting with their peers, and walking away with thoughtful, practical solutions.
Inside Thumbtack's Lifecycle Team: Running on an Agentic Marketing Platform
- Josh Mack, Head of Performance & Lifecycle Marketing at Thumbtack
- Alex Goldstein, Sr. Lifecycle Marketing Manager at Thumbtack
Break
Why your AI keeps making the wrong decision with the right data
- Alex Johnson, Industry Principal, Marketing and Advertising at Snowflake
Break
Executive coaching: How to communicate like a CEO
- Carrie Paff, Senior Director at Stand and Deliver
Closing remarks
Cocktail reception
November 3
Breakfast & registration
Check in and join us for breakfast before we kick off the day.
Welcome remarks
Fireside chat with Monzo Bank
- Kat O’Donnell, Director Customer Engagement & CRM at Monzo Bank
- Kashish Gupta, Founder & Co-CEO at Hightouch
AI is here, marketing is changing, and a lot of the conversation is somewhere between unhelpful and melty-face emoji. There's a lot of confident speculation out there, but nobody actually knows what the future holds. So we'd rather focus on what we do know: what’s working in marketing, right now.
Hightouch keynote: What it actually takes to reinvent marketing with AI
- Kashish Gupta, Founder & Co-CEO at Hightouch
AI hasn't revolutionized marketing out of the gate the way it has for other teams like Software Development or Legal. We believe marketing is ready for reinvention, but it requires different frameworks and different tools.
Break
The power (half) hour: Fast friends
There are too many great people here. You can’t leave Reframe without really getting to know them. Join us in an activity to connect with great folks, including leaders from companies like News UK, HelloFresh, Sainsbury’s, FanDuel, Skyscanner, Deliveroo, and more!
Customer session: How AI has changed lifecycle marketing at News UK
- Laura Dobson Whyley, Engagement and Lifecycle Lead at News UK
News UK had no shortage of data or ideas, but manual workflows made it difficult to act at scale. Laura Dobson Whyley shares how her team uses Hightouch’s Agentic Marketing Platform and AI Decisioning to create personalized, continuously optimized winback journeys that drive faster execution and long-term subscriber value.
Lunch
Why your AI keeps making the wrong decision with the right data
- Matt Kaler Pilgrim, EMEA Partner Development Lead, AdTech and MarTech at Snowflake
AI can have the right customer data and still make the wrong call. The problem is often what sits around the data: what’s happening now, what the business is trying to achieve, and what the company has learned before. This session shows how marketers can turn enterprise context into a durable advantage.
Roundtable: Real talk, real fixes
Everyone’s got a challenge they’re grappling with. In this activity, we’ll guide everyone in surfacing one of those issues, connecting with their peers, and walking away with thoughtful, practical solutions.
Break
An end-to-end walkthrough of the Hightouch Agentic Marketing Platform
- Yana Ballantyne, Solutions Engineer, Enterprise at Hightouch
Hightouch pioneered the Composable CDP, but now we are extending the workflow. See our new products in action.
Break
Executive coaching: How to communicate like a CEO
- Adam Fierman, Associate Director at Stand and Deliver
CEO communication coaches from Stand & Deliver will host an interactive session teaching attendees how to curate narratives to drive forward projects internally and market effectively externally.
Closing remarks
Cocktail reception
Join us for cocktails, light bites, and live music to close out the event.
November 5
Petit-déjeuner et enregistrement
- Jenn Timmerman, Head of Enterprise Sales, Southern Europe & MENA chez Hightouch
Présentez-vous et rejoignez-nous pour le petit-déjeuner avant de lancer la journée.
Mot de bienvenue
Conversation (fireside chat) avec Accor
- Yassine Hachem, SVP Loyalty & Ecommerce chez Accor
- Jenn Timmerman, Head of Enterprise Sales, Southern Europe & MENA chez Hightouch
L’IA est là, le marketing change, et une grande partie de la conversation se situe quelque part entre l’inutile et l’émoji visage-fondu. Il y a beaucoup de spéculation mais personne ne sait vraiment ce que l’avenir nous réserve. Alors nous préférons nous concentrer sur ce que nous savons : ce qui fonctionne en marketing, en ce moment même.
Keynote Hightouch : Ce qu’il faut vraiment pour réinventer le marketing avec l’IA
- Kashish Gupta, Founder & Co-CEO chez Hightouch
L’IA n’a pas révolutionné le marketing d’emblée comme elle l’a fait pour d’autres équipes comme le développement logiciel ou le juridique. Nous pensons que le marketing est prêt pour une réinvention, mais cela exige un cadre de travail et des outils différents.
Pause
L’heure (et demie) du pouvoir : Nouvelles rencontres
Il y a trop de personnes intéressantes ici. Vous ne pouvez pas quitter Reframe sans les avoir réellement rencontrées. Rejoignez-nous dans une activité pour créer des liens avec des gens exceptionnels.
Pourquoi votre IA continue de prendre la mauvaise décision avec les bonnes données
- Matt Pilgrim, EMEA Partner Development, Adtech/Martech chez Snowflake
Une IA peut disposer des bonnes données clients et prendre quand même la mauvaise décision. Le problème vient souvent de ce qui entoure les données : la situation actuelle, les objectifs de l’entreprise et ce qu’elle a appris par le passé. Cette séance montre comment les marketeurs peuvent transformer le contexte de l’entreprise en un avantage durable.
Déjeuner
Table ronde : Vraies discussions, vraies solutions
Tout le monde a un défi avec lequel il se débat. Dans cette activité, nous guiderons chacun à faire émerger l’un de ces challenges, à échanger avec ses pairs et à repartir avec des solutions réfléchies et pratiques.
Pause
Démo de la plateforme agentique Hightouch et session de questions-réponses : Vos questions brûlantes sur Hightouch et l’état de l’IA dans le marketing
Forum ouvert pour poser vos questions au PDG de Hightouch et aux autres participants, afin d’obtenir leurs points de vue et leur expérience sur tout : de l’industrie à la plateforme Hightouch.
Discussion sur le marketing par l’IA avec ADEO
- Pol-Amaury Cresp, Head of Media, Trafic Management et CRM chez ADEO
- Karina Osipova, Business Leader for Customer Knowledge and Animation Domain chez ADEO
Découvrez comment Adeo déploie la personnalisation à l’échelle d’une organisation mondiale complexe en construisant une base commune avec Hightouch, en dotant les équipes marketing locales de l’IA et en se préparant à la prochaine génération du marketing.
Pause
Coaching de dirigeants : Comment communiquer comme un PDG
- Rob Baedeker, Senior Director chez Stand and Deliver
Les coachs en communication de dirigeants de Stand & Deliver animeront une séance interactive apprenant aux participants à élaborer des récits pour faire avancer des projets en interne et communiquer efficacement à l’externe.
Mot de clôture
Réception cocktail
Rejoignez-nous pour des cocktails, des amuse-bouches et de la musique en direct pour clôturer l’événement.
En raison de la journée nationale de mobilisation sociale et des perturbations majeures annoncées pour le jeudi 5 novembre 2026, nous avons pris la décision de reporter l’événement Reframe Paris à une date ultérieure. Nous vous remercions de votre compréhension.
November 11
Breakfast & registration
Check in and join us for breakfast before we kick off the day.
Welcome remarks
Industry keynote
- Frans Riemersma, Marketing Technology & AI Analyst and Lecturer at Beeckestijn Business School & Nyenrode Business University
- Kashish Gupta, Founder & Co-CEO at Hightouch
AI is here, marketing is changing, and a lot of the conversation is somewhere between unhelpful and melty-face emoji. There's a lot of confident speculation out there, but nobody actually knows what the future holds. So we'd rather focus on what we do know: what’s working in marketing, right now.
Hightouch keynote: What it actually takes to reinvent marketing with AI
- Kashish Gupta, Founder & Co-CEO at Hightouch
AI hasn't revolutionized marketing out of the gate the way it has for other teams like Software Development or Legal. We believe marketing is ready for reinvention, but it requires different frameworks and different tools.
Break
The power (half) hour: Fast friends
There are too many great people here. You can’t leave Reframe without really getting to know them. Join us in an activity to connect with great folks, including leaders from companies like Bol, HelloFresh, Just Eat Takeaway, Rituals, and more!
Inside Just Eat Takeaway’s journey toward Agentic Marketing
- Tim Scheerboom, Senior Director Global Retention at Just Eat Takeaway.com
Just Eat Takeaway’s marketing teams are using AI to move from campaign analysis to action faster. Tim Scheerboom shares how JET is applying agentic CDP capabilities to uncover insights, answer marketing questions, and turn recommendations into audiences and campaigns.
Lunch
Why your AI keeps making the wrong decision with the right data
- Matt Kaler Pilgrim, EMEA Partner Development Lead, AdTech and MarTech at Snowflake
AI can have the right customer data and still make the wrong call. The problem is often what sits around the data: what’s happening now, what the business is trying to achieve, and what the company has learned before. This session shows how marketers can turn enterprise context into a durable advantage.
Roundtable: Real talk, real fixes
Everyone’s got a challenge they’re grappling with. In this activity, we’ll guide everyone in surfacing one of those issues, connecting with their peers, and walking away with thoughtful, practical solutions.
Break
An end-to-end walkthrough of the Hightouch Agentic Marketing Platform
- Leonie van der Sleen, Enterprise Solutions Engineer at Hightouch
Hightouch pioneered the Composable CDP, but now we are extending the workflow. See our new products in action.
Break
Executive coaching: How to communicate like a CEO
- Adam Fierman, Associate Director at Stand and Deliver
CEO communication coaches from Stand & Deliver will host an interactive session teaching attendees how to curate narratives to drive forward projects internally and market effectively externally.
Closing remarks
Cocktail reception
Join us for cocktails, light bites, and live music to close out the event.
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