Whitepapers, guides, data sheets, and videos to help you on your data activation journey.
Data-Driven Loyalty Programs
Learn how industry leaders use first-party data to build lasting customer relationships that increase LTV.
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Al Decisioning
Take your lifecycle marketing beyond human scale.
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2024 CDP Landscape Guide
Everything you need to know about the current CDP landscape
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Personalize Campaigns in Salesforce Marketing Cloud with your Data
Learn how leading companies use Hightouch to personalize with their data in SFMC.
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The New Era of Media Networks
Learn how and why industry leaders trust Hightouch to power their Retail and Publisher Media Networks.
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Traditional CDP vs. Composable CDP (Comparison Guide)
Get a side-by-side comparison chart showcasing the key differences between CDPs and Composable CDPs.
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The Complete Guide to the Composable CDP
Read our whitepaper to learn why leading organizations are like PetSmart, WMG, and Chime are adopting the Composable CDP.
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The Complete Guide to Reverse ETL
Learn about the modern data stack and new ways to activate your warehouse data for better business outcomes.
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Snowflake-Hightouch: One Pager
Read the one-pager to learn how hundreds of industry leaders use Hightouch to transform Snowflake into a marketing, sales, success and operational engine.
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Ultimate Guide to CDPs
Everything you need to know when buying a customer data platform
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Databricks-Hightouch: One Pager
Transform Databricks into a Composable CDP to drive personalization
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Google Cloud-Hightouch: One Pager
Hightouch makes it easy for marketing teams to unlock data stored in the warehouse to deliver personalized customer experiences.
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Hightouch Customer Studio: Create and sync audiences from your warehouse
An entire suite of no-code marketer-first features.
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Hightouch Identity Resolution: Create 360-degree profiles in your warehosue
Read the one-pager to learn how to stitch your existing customer data into rich, actionable profiles directly in your data warehouse without writing a line of code.
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Hightouch Match Booster: Increase Match Rates to Ad Platforms
Boost match rates across advertising platforms by securely enriching first-party audiences with identity data from the world’s leading enrichment providers.
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Hightouch Governance Features
Empowering Leading Companies to Securely Manage Activation at Scale
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How to Use Snowflake as your Customer Data Platform
Build your CDP from best-in-breed components and never look back.
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How to Use Databricks as your Customer Data Platform
Learn how modern organizations supercharge marketing efforts with a composable CDP.
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Driving Personalization at Scale with Snowflake, Fivetran, and Hightouch
Optimize marketing efficiency with first-party customer data
Watch the webinar with Faraday, Google, and Hightouch
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The Step-by-Step Checklist for Paid Ads Teams
Get the step-by-step checklist for launching both search and social ads across any platform. Share this with your team or audit your agency to make sure you aren't leaving any money on the table.
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The Ultimate Guide to Paid Media Integrations
Learn how to overcome browser tracking changes to maximize efficiency across leading ad platforms.
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The Complete Reverse ETL Buyer's Guide
Ready to start activating your data?
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4 Ways An Implementation-Free CDP Activates Customer Data Faster
Get your customer data initiatives off-the-ground in minutes, not months.
